Based on the iconic responsive “W” from the Whitney Museum of American Art, a 1:1 ratio template has been designed specifically for social media platforms. This adaptation takes the original W’s flexibility and modular nature as its starting point to explore all of its graphic possibilities. The proposal aims to play with the geometric construction of the letter and the many variations it can adopt depending on the context and content, while maintaining visual coherence and adapting fluidly to the available space. In this way, the W becomes a living, dynamic element, capable of engaging with digital formats and reinforcing the visual identity of the project.